What’s Trending in Construction Content: Insights from March 2025

Recently, we’ve been analysing some of the most successful construction-related posts across major platforms—Instagram, TikTok, YouTube, Facebook, and LinkedIn. These examples, drawn from widely referenced sources and trusted reports, provide valuable lessons on what’s resonating with audiences in March 2025. By understanding the formats and techniques that are driving engagement, we can refine our approach and deliver even greater results for our clients.

1. Instagram: Milwaukee Tool Vibratory Screed Demo
One of the most widely discussed posts on Instagram this month was a short reel showing a Milwaukee MX Fuel screed in action. According to data cited by Instagram’s insights team, this reel generated over 74 million views, tens of thousands of likes, and hundreds of comments. Sources like The Tool Review and RealConcreteSolutions’ official page describe it as a simple, visually satisfying video of concrete being smoothed out using cutting-edge equipment.

• View the post: Milwaukee MX Fuel Screed
  This example highlights how straightforward, high-quality visuals—especially of innovative tools—can captivate both industry professionals and casual viewers.

2. TikTok: Steel Framing Assembly (#steelframing)
TikTok’s #steelframing trend continues to gain traction. Reports from social media trend analysts and construction industry news outlets show that these time-lapse videos, demonstrating steel frame assemblies coming together in seconds, have collectively amassed over 140 million views. By showing the speed and efficiency of cold-formed steel construction, this trend taps into a universal appeal: the satisfaction of seeing precision work completed quickly.

• Explore the hashtag: #steelframing
  This viral phenomenon underscores the importance of visually engaging, easy-to-follow content that highlights innovation and efficiency in construction methods.

3. YouTube: The B1M’s Saudi Arabian Clock Tower Story
Longer-form content still has a place in the construction world, as evidenced by The B1M’s recent YouTube documentary on Saudi Arabia’s $16 billion clock tower. Industry sources report that the video has surpassed 6 million views, making it one of the most popular construction-related pieces on the platform. The B1M’s carefully crafted narrative, supported by high-quality footage and detailed explanations, demonstrates the power of storytelling when combined with impressive engineering feats.

• Watch the video: Saudi Arabia Built a $16BN Clock Tower
  The video uses detailed explanations and breathtaking footage to show that longer narratives can be just as impactful when they offer real insights and high-quality visuals.

4. Facebook: Authentic Crew Walkout Video
Sometimes, the most compelling content is raw and unfiltered. A viral video of a construction crew walking off a job site due to safety concerns was widely shared on Facebook, gaining millions of views and over 100,000 shares. Reports from news outlets such as News.com.au highlight how this unscripted moment resonated with viewers, offering a rare, unpolished glimpse into workers’ experiences.

• Read the news coverage: Construction Crew Walkout
  This case demonstrates how authentic stories, even when captured on a smartphone, can generate immense engagement and discussion.

5. LinkedIn: GRYCON’s Construction Milestone
On LinkedIn, GRYCON’s post celebrating a key project milestone showed that professional platforms can drive notable engagement when the content is relevant and visually appealing. As reported by LinkedIn’s company insights and third-party social media specialists, this post achieved over 33,000 views and hundreds of reactions. By pairing a strong visual—such as a striking project photo—with a concise, positive update, GRYCON demonstrated the value of clear messaging in a professional setting.

• View GRYCON’s LinkedIn page: GRYCON on LinkedIn
  This example highlights the effectiveness of simple, well-structured posts that celebrate success and inspire trust.

By analysing these standout posts, we gain a better understanding of what’s currently driving engagement in the construction space. Citing reliable sources and industry data, it’s clear that authentic storytelling, visually appealing demonstrations, and concise yet informative content are all key ingredients for success. At RNF Studiios, we’re committed to applying these insights to help our clients create content that not only reaches but also resonates with their audiences. With the lessons from March 2025 as a guide, we’re well-positioned to continue delivering impactful, shareable content that keeps the construction industry at the forefront of digital storytelling.